Orb Networks
Orb Hits a Million!

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  Orb Press Release  
 

ORB NETWORKS SURGES PAST ONE MILLION USERS
Orb Software Fuels Growing Consumer Demand to Control Their Digital Media

EMERYVILLE, CALIF (August 23, 2007) -- Orb Networks (www.orb.com) announced today that they surpassed the one million mark for registered users of its MyCasting software. The first program of its kind, Orb lets users stream all their digital media — whether it is on their home PC or on the Internet — to any remote device that has a streaming media player and Internet connection. Anything you can “play” on your computer, can be played on a remote computer, laptop, PDA, mobile phone or TV using a game console. The milestone, which comes just over two years after the first software release, represents a pivotal turning point for the company and confirms increased consumer interest in managing their digital media wherever they are and on whatever device they choose.

"This is Orb’s coming of age moment," said Joe Costello, Chairman, CEO and Co-founder, Orb Networks. "This is a significant milestone for Orb, but more importantly it signals acceptance by the marketplace — road warriors, soccer moms, and college kids alike. People have their digital media on the internet and on their computers, and they want an easy way to consume their media, wherever and whenever they choose."

To reinforce this point, Costello said that Orb has served up more than 55 million media streams since its inception.

Orb by the Numbers - Usage Continues to Grow
The use of Orb in connecting people with their media on any device has grown exponentially over the past couple of years as awareness, technology and the use of the Internet itself has advanced.

Usage Stats and Fun Facts:

  • 55.81 million = total media streaming sessions since service launched
  • Pink Floyd, Linkin Park, Metallica have been the top 3 artists streamed using Orb
  • Sports, local and national news, and marquis TV shows such as Seinfeld, Mythbusters and Scrubs have been the most popular TV streams
  • See more usage statistics at www.orb.com/1million

Michael Wolf, research director who covers the connected home and digital media convergence for ABI Research had this to say, "Orb’s surpassing of the one million download mark shows that an increasing number of consumers are looking to eliminate restrictions in where and when they watch their content," said Wolf. "Since Orb’s launching of their application in 2005, I have believed the company to be innovators in the market and this milestone is a testament to this belief."

Arne Hess, Editor-in-Chief of The Unwired said services like Orb act as the bridge to free content from the PC onto any device and that more and more consumers are becoming aware of these types of mobile Web services. “One million users clearly shows that Orb is far from being something for geeks anymore but demonstrates that personalized mobile and portable media has become mainstream,” said Hess.

To read what industry analysts, partners, media and bloggers are saying about Orb, visit www.orb.com/1million

Orb's Business Model Gets Attention
Costello also said that passing the one million mark is a breakthrough from a strategic business model standpoint as well. "Any time you get this type of critical mass of people and usage in one application, it makes the digital media business community sit up and take notice. "

Orb hits its stride at a time when digital media market forecasts are strong. The Diffusion Group predicts in its "Trends in Digital Media Storage" that by 2010, more than 160 million households worldwide will have home networks with almost one billion connected devices. Internet use continues to rise rapidly with consumers going online for all forms of media consumption.

"At a time when consumers are overwhelmed by a tsunami of content, Orb is the first company to allow them to make sense of it all and put together their own personal entertainment guide, or PEG, for the content they like," said Colin Dixon, Senior Consultant, The Diffusion Group. "The PEG is the key component of anytime, anywhere, any device access to the consumer’s media and it will reshape how content presentation and targeting is delivered."

Orb Networks Timeline
  • October 2004: Orb Networks co-founded by Joe Costello and Dr. Luc Julia with the singular mission to create software and services that give people remote access to the digital media stored on their PCs.
  • January 2005: Launched product at CES, where it won CNET's "Next Big Thing" award
  • April 2005: The company announced the worldwide availability of its streaming media product and first international edition with the beta release of a French language version. Today, Orb MyCasting software is available in 14 languages around the world.
  • June 2006: Orb Partners with Hauppauge to bundle MyCasting into its product line
  • October 2006: Orb Networks introduces the Orb MyCasting service, giving consumers worldwide the power to unlock their home PCs so they can organize, share, listen to and enjoy their music, images, videos and TV anywhere, anytime.
  • November 2006: Orb announces partnership with the 3 Group to bring MyCasting to 3 carriers around the world
  • November 2006: Orb takes YouTube and other internet videos mobile for first time
  • November 2006: Orb partners with Nokia to offer service as part of their multi-media phone product line
  • December 2006: Orb launches the second generation of its service, Orb 2.0.
  • December 2006: Orb announces 500,000 have downloaded Orb's MyCasting software
  • January 2007: Orb Networks announces all major game consoles can get digital media on TV screens with Orb
  • March 2007: Orb Networks trumps Apple on Day One with free PC to TV service for 17 million households
  • May 2007: Orb and Amino expand partnership to deliver personal and broadband media to the TV screen
  • August 2007: Orb surpasses 1 million registered users and more than 55 million media streams served

How Orb Works
Orb is a free media sharing application. Download it to the PC where you have all your media, and then stream any of the media that is on your PC - or anything from the internet - to another computer, mobile phone, or TV via a game console. Download it today at http://www.orb.com/download_orb

About Orb Networks, Inc.
Orb Networks is an award-winning developer of software and services that unlock the digital media stored on personal computers. Orb MyCasting gives consumers secure, free, instant, and everywhere-access to everything from their photos and video to TV and music on virtually any Web-enabled device. The company's partners and affiliates include: AOL Winamp, AMD, Creative Labs, Hauppauge, Hutchison, Nokia, Orange and Vodafone. Orb Networks is a privately held company in Emeryville, Calif. For more information about Orb Networks and the Orb MyCasting service, please visit www.orb.com.

Orb and MyCast are trademarks of Orb Networks, Inc. All other trademarks and/or registered trademarks are the property of their respective owners.